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Charity Event

WCRF HK Beat the Banana! Charity Run 2010 

As a new decade approaches, why not make it one of your New Year Resolutions to stay fit and healthy by joining the 5th Beat the Banana! Charity Run of World Cancer Research Fund Hong Kong (WCRF HK) on 31 January 2010 (Sunday) at the Tsimshatsui East Promenade?  

Billed as “Hong Kong’s wackiest race”, “Beat the Banana!” is the signature “fun-” and fund-raising outdoor event held annually by WCRF HK to promote the importance of an active lifestyle and a healthy diet for cancer prevention. Funds raised will help support the vital cancer prevention education and research programmes of WCRF HK.  

Join the funniest ever 3km Fun Run with friends and family to chase a life-sized running “banana” across the finish line, and/or take part in the 6km Elite Race to become the quickest male and female runner to further compete in the WCRF UK Beat the Banana! run to be held in London, UK in May 2010 with free Hong Kong/London round-trip air tickets sponsored by Virgin Atlantic Airways. 

Other prizes include smoothee passes from MIX and free health-check packages sponsored by Hong Kong Health Check & Medical Diagnostic Group. All participants will receive a commemorative t-shirt, a finisher’s medal and a goody bag full of surprises!  

Check out  for more details.
For enquiries, call WCRF HK on 2529 5025 or email 

Sign up today to register your team. Deadline for registration is Jan 15th. Personal runners should pledge to raise at least 1000HKD for the charity where corporate teams should pledge to raise 5000HKD. See the above link for exact details and for downloadable registration forms.

About World Cancer Research Fund Hong Kong (WCRF HK)

 World Cancer Research Fund Hong Kong (WCRF HK) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease.


This includes research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of cancers could be prevented through changes to lifestyle. For more information on the charity’s work, visit


The WCRF report, called Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective, was launched in November 2007 and is the most comprehensive report ever published on the link between cancer and lifestyle. For more information, visit


Event date: 
Sun 31 Jan | 09:00AM


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