'72 HOURS' POP-UP SHOP IN SOHO

A pop-up store experience where fashion is the new art!

Open for 3 days only, “72 Hours” is an impeccably cool collaboration between luxe women’s wear label Kanchan Couture and ufoArtgallery, supported by Hiphongkong.com. In the heart of Central, 39 Graham street “72 Hours” will house a visual feast of limited edition collections of clothing, art, accessories and a playfully decorated interior which will be on the move every 24 hours. Be sure to catch the new window daily - definitely an intoxicating visual journey.

“72 Hours“ will open its doors at 10am on Friday, 26th June until Sunday, 28th June 6:30pm. As the sun sets, each day will bring about a brief interlude of creative events:

Friday 26th June, 6:30pm onward

White Knights

There are three rules that must be followed, wear a white T-Shirt, bring a colourful pen and don’t leave until you have written on someone else’s blank canvas (also known as the White T-Shirt).

Not only will Kanchan Couture launch a line of limited edition white Tee’s but the idea behind the evening is that essentially the white Tee is a blank canvas waiting to be created on. “We want people to engage and create with one another! Coming to the exhibit with a white tee interacting, drawing and painting on someone’s white tee leaving with a new work of art, we are all artists in our own right” says Kanch.

Saturday 27th June, 6:30pm onward

Fashionistas Anonymous

Having shopping withdrawal? Is the recession wearing you down? Don’t despair- at the end of the night you will leave with a new item of clothing without having to break your wallet. The only requirement for this evening is to bring an item of clothing from your closet is not worn anymore (this is a must) – and there you have it a modern day clothes swapping party. Not only will one leave with a new item but also inspiration on how to style, play and wear it! Fashion is art and art is fashion, so come and create with us!

About Kanchan Couture

Kanchan Couture is the creative vision of fashion designer Kanchan Panjabi.

“Kanch” as she likes to be known, returned to Hong Kong from London to launch her own label, Kanchan Couture, designing luxury women’s wear.

Kanch’s passion is to transform classic shapes from a bygone era in combination with opulent Indian textiles creating a wearable modernity for every woman.

www.kanchancouture.com

ufoArtgallery, a new venture from Holger Bartel and Jane Zimmermann, the founders of uforepublic, a graphics and web design agency, exhibits Lowbrow, Street- and Fine Art. Lowbrow is a visual art movement branching out from underground comics, hotrod, punk rock, surf- and tattoo culture. It has a sense of humor that sometimes is gleeful, sarcastic and impish.

Holger and Jane are dedicated to promoting newcomers and young artists from all over the world - “We want to see the local art scene grow and thrive.”

www.ufoartgallery.com

For more info please call:

Kanch, Kanchan Couture

info@kanchancouture.com, call 2117 1782 or 9606 9460

Holger Bartel, ufoArtgallery

info@ufoartgallery.com, call 2151 3772 or 6903 8683